Passing the BALL we are in this together

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Campaign Materials

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Midwest REACH Forum

By: Tawny Mellors

As the Midwest forum came together on October 26 – 27, 2017, Asian Media Access (AMA) joined Creighton University in Omaha to discuss trends in the ethnic health disparities due to nutrition, lack of physical activity, and obesity in the grantee’s communities. This was a rare opportunity for the Awardees to hear from the keynote speaker…

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Healthy Living: Listening to Voices in Diverse Communities

By: Kara Beckman

Asian Media Access-Bridge (AMA) has a approached their work with communities of color and immigrant communities through a Bicultural Healthy Living Framework. With many Limited English Proficiency residents they serve, data collection presents a challenge. To address this challenge, AMA has developed creative ways to collect qualitative data without requiring extensive English literacy skills. Results have been amazing both in terms of enhanced community engagement and improved learning about how the framework resonates with diverse communities…

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November BALL Announcements:


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Another Successful Ball Campaign

Asian Media Access (AMA) has further enhanced relationships with schools that we have developed Joint Use Agreements (JUA), to advocate youth in school settings with “Bicultural Healthy Living” Framework.

Youth involved in AMA’s programming takes surveys which assess growth in several important areas such as connection to peers and adults in this program and self-efficacy. AMA utilizes scales from the SAYO data collection assessment. AMA staff administer the survey in both fall and spring every year. Of a total of 177 youth on their participant roster by year-end, 120 youth completed the questionnaire in the fall of 2016 (T1) and 143 youth completed the instrument in spring 2017 (T2). Each student has a unique identifier used to match pre and post post surveys. Fifty-five(55) youth were in both T1 and T2 data sets, 23 fewer than 2015-16 but 30 more than 2014-15.

Survey results indicate among AMA youth program participants, there were statistically significant increases in youth reports of all but two measures. The area with the highest increase in experiences of teen leadership at the program, which had a mean score of 2.07 out of a highest possible score of 3.0 at T1 and improved to 2.79 at T2. Mean scores improved from T1 to T2 by .66 points between T1 and T2 for teen reports of their own abilities to get along well with others.

As was the case during the previous year, the highest overall mean score at T1 was for the measure of peer connection (specifically, “teens get along at program” scale, mean=2.72, 3.0 max, items include: “do teens at this program treat each other with respect?”). By T2, the highest mean score was for the Adult Connectedness scale (mean =2.93, 3.0 max, items include: “is there an adult here who helps you when you have a problem”).

At the same time, the results show improvement and point to a likelihood that AMA’s programming is effective in increasing key aspects of youth development, including connectedness and self-efficacy. AMA has a specific framework for youth programming, in that they focus on biculturalism and activities that intentionally tap into cultural identity and pride as a core component. Significant increases in seven of the nine measured scales provide strong evidence that AMA’s programmatic strategies and frameworks are effective ways to promote youth development for young people in their programs.

Additional analysis will be conducted to look at whether impacts differ based on attendance and comparing results across previous years. We also hope to compare AMA results to statewide results for adult connections and self-perception as a learner scale.[/vc_column_text][vc_empty_space][image alt=”STEP-UP Interns Playing A Cultural Game” href=”” title=”STEP-UP Interns Playing A Cultural Game” info_content=”” lightbox_caption=”” id=”” class=”” style=”” src=”3310″][image src=”3311″ alt=”STEP-UP Interns Competing In A Teamwork-Based Game” href=”” title=”STEP-UP Interns Competing In A Teamwork-Based Game” info_content=”” lightbox_caption=”” id=”” class=”” style=””][vc_separator color=”custom” accent_color=”#4f6a35″]

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Bicultural Healthy Living Activity Reports

Asian Media Access has successfully continued the Bicultural Active Living Lifestyle (BALL) Equity Campaign. BALL is a regional, multicultural, social marketing campaign coordinated among the Project PHILIP partners whom consist of the following: Midwest Performing Arts, Asian Media Access, Pan Asian Arts Alliance, Pathway Learning Center, Unique Beginnings and Zintkala Luta have offered Asian Dances, African American Hip Hop Dance, African Drum and Drills, Somali Girl Hip Hop Club, and Native American Pow Wow Dance at area schools and public housing complexes. The BALL Equity Social Marketing Campaign utilizes an advertisement strategy concept designed for businesses to promote their products or services in an unconventional way with little budget to spend. This involves high energy and imagination, focusing on grasping the attention of the public in a more personal and memorable level in order to target an audience’s behavior change towards improving their health. The campaign will run until 2018, and has shown tremendous impact in North Minneapolis.

In the past year, Asian Media Access has participated in more than 150 outreach activities, and reached more than 60,000 people in minority populations, with great numbers within the Asian and African American communities of North Minneapolis. The most successful activities in the BALL Campaign were:

1. The BALL Campaign kicked off Asian Heritage month at Mall of America for Pan Asian Americans, with the Pan Asian Art Festival.

This event highlights the collaboration between BALL and the Asian American & Pacific Islanders (AAPI) community through demonstrations of cultural dance as a way to better support cultural integration through physical exercise.

2. Summer-long cultural exercise opportunities throughout North Minneapolis.

BALL teamed up with the Minneapolis Park and Rec Board to offer cultural exercises such as: Asian Dance, Zumba, and African Drum and Dance, in an effort to encourage immigrant and refugee members to take pride in exercising with their cultural activities.

3. Regularly scheduled Green Prescription (Green Rx) Workshops held by health professionals who advocated the need for patients to be physically active as part of their day to day health management.

These workshops support chronic disease prevention and management in patients with conditions such as cardiovascular disease and diabetes. BALL connected with 19 clinics and over 21 health professionals that serve North Minneapolis. Residents completed Green Rx Bi-Cultural Scorecards. Additionally, BALL marketed Green Rx to African community members in North Minneapolis through promotional events and marketing promotions which reached over 17,000 individuals.

All efforts have been recognized by community members, and will greatly help to move our Bicultural Active Living Lifestyle Campaign forward.[/vc_column_text][vc_empty_space][image src=”3313″ alt=”Pan Asian Arts Festival Cultural Performance” href=”” title=”Pan Asian Arts Festival Cultural Performance” info_content=”” lightbox_caption=”” id=”” class=”” style=””][/vc_column][/vc_row]