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Campaign Materials

• Logo
• Booklet
• Brochure
• Folding Card
• Sticker and Temp Tattoo
• T-shirts
• Press Coverage and Success Story
• Social Media
• Bus Poster
• Door Hanger
• Monthly eNewsletter
• Bicultural Healthy Living Weblog

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Tales From the Garden #18

Bicultural Active Living Lifestyle (BALL) Training for Youth
By Maya Park

This summer, we have offered once again the Bicultural Active Living Lifestyle (BALL) Training for Immigrant Youth. BALL is a training surrounding self-awareness about one’s own cultural contributions to living a healthy lifestyle.  It is also about educating mainstream society regarding these contributions that come from our ever-growing multi-cultural population.  No longer is one culture, the dominant culture and their practices, the only option for living a healthy lifestyle.  It is about acknowledging…Continue Reading

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BALL Announcements

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1. Exploratory Northside greenway unveiled

Excerpt from the Minneapolis Health Department’s quarterly update newsletter – Health in the City, summer 2016

On June 1, 2016, the City of Minneapolis installed a temporary greenway along five blocks of Irving Avenue North between Jordan and Folwell Parks, providing a unique community space for residents to travel, play and socialize. Irving’s 3500 block is closed to car traffic and parking while the other four blocks (3000‐3400) are designed to allow some car passage and parking, along with space for residents to walk and bike safely. Along the greenway, there are designated paths and boulevards for people to walk and bike; traffic calming elements; flower planters; benches and tables to gather, relax and eat; and painted pavement art.   Current plans call for the temporary greenway to remain in place for up to one year so that residents and the City can evaluate it and assess interest in a permanent greenway.   The temporary greenway follows three years of community engagement with neighbors living on or near Irving. Throughout the pilot period, residents can provide feedback on the temporary greenway by calling or emailing Minneapolis 311; completing comment cards at information kiosks on the greenway or online; and talking to City staff at community events. As of July 31, the City has received more than 200 comments regarding the greenway.  Supportive and opposing feedback, along with suggestions for improvements, are being used to make real‐time adjustments to the route and measure interest in a permanent greenway.  

Over the coming months, community groups and residents will hold activities along the greenway to engage people in using the space and gather additional input. This project is funded in part by the Center for Prevention at Blue Cross and Blue Shield of Minnesota, Minnesota Department of Health, Centers for Disease Control and Prevention, and City of Minneapolis. More information, including answers to frequently asked questions and summaries of past community engagement activities, is available at http://www.minneapolismn.gov/northsidegreenway.

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2. BALL Billboard

Bicultural Active Living Lifestyle is not only about exercise and food, but also a healthy living lifestyle while navigating two or more cultures, promoting the understanding that society is composed of fluid cultural communities that has the ability to find cross-cultural solutions for local, national, and global challenges to strive for the collective good.

2 billboard posters with 13 fruit characters to promote the BALL to families will be placed at 2 sites (1500 W Broadway Av NS 125ft W/O Irving F/W -1 ; 1119 W Broadway SS 50ft W/O Dupont F/E -1) in North Minneapolis from Nov 7th to Dec 7th.

Minneapolis has the highest minority number among all cities in MN, and North Minneapolis has the highest people of color concentration (68 – 75%, pending on different data sources) among all Neighborhoods at Minneapolis. And Black/African and Asian American are the two largest priority populations.
Not only North Minneapolis with highest people of color concentration, it has the worst health outcomes, worse than any suburban cities and many other neighborhoods in Minneapolis according to the 2010 Hennepin County SHAPE Report.

Broadway as the central transportation area in the North Minneapolis, it is easier to attract attention from different people. Implement of Bicultural Active Living Lifestyle posters will reminder people of enrolling in cultural appropriated exercise and help ultimately reduce health disparities in Obesity and Heart Disease through culturally/linguistically appropriate healthy living policies and practices.
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3. State Innovation Model MDH Health Video

As a contractor for the Minnesota Department of Health and Human Services State Innovation Model (SIM) Grant Project, Asian Media Access has been working on a number of data collection initiatives to gather the perspective of minority communities in the Twin Cities in regards to their views on their health and the healthcare system in general. We surveyed Hispanic, Somali, Hmong, and Dakota communities for this project. They took part in our photo booths, made postcards, and what we present here; video interviews.

During a series of events hosted by Asian Media Access, we asked participants the following questions:

1. How is your culture and family contributing positively to your health?

2. What can you and your doctor do to improve your health?

3. How do you see the overall healthcare system in MN?

Responses from each community were varied, with themes (concerns, comments, practices, etc…) emerging from each, which we then compiled into the following video. This video aims to present a snapshot of the communities we surveyed, summarizing the responses from each group into a short video which we presented at an event for Administrators within the MN Healthcare system and are now presenting to you!

This is the first of 5 videos we are working on, the remaining 4 will be specific to each of the 4 communities we worked with for this project: Hispanic, Somali, Hmong, and Dakota. Please let us know your thoughts!
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4. Successful Bicultural Healthy Living Camp

With more than 60 youth crowded at the Girls Scout Camp, AMA has successfully hosted the Bicultural Healthy Living Camp.

The Camp is designed to offer a fun and enjoyable way for youth to experience the Bicultural Healthy Living concepts and learn film making as a whole, along with the experience in the rich wood environment away from the city. Through film making youth learn to work together as a team. They learn to bond, socialize, make decisions, build self-esteem, and challenge themselves.

Like every beginning students start off as strangers, but through the 3 nights and 4 day camp they participated in team games and varies activities that push them to see the success of the team as their own. They fail together, and together they learn to do better. When Camp is set and done they are all no longer strangers, but friends. The youth have successfully utilized the skills they learnt to develop “Bicultural Healthy Living” videos, and take a step further to practice such concepts as well. Pictures were taken and best wishes were said. See everyone next year 🙂
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