Passing the BALL we are in this together

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Campaign Materials

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New Video Highlighting the Bicultural Active Living Lifestyle Framework, Produced by Asian Media Access

There is no better way to share your story than with video, videos are the starting point that boost the organization’s development.

Asian Media Access has launched the Bicultural Active Living Lifestyle AJ+ style video to highlight organization’s work and document the success of each organization. The Bicultural Active Living Lifestyle video is a collection of 6 different community and cultural events. It highlights a simple understanding of what it means to be bicultural.

To begin the interview, each organization will state the favorite sports in their culture. For example, Football is a popular sport for Hmong Community. They explained the sports (football) illustrated story turned a new page for Hmong Americanization. During the interview, each interviewee/organization will be asked some questions, such as “giving a brief introduction of the program, who is the target population? Why the program is needed for the community? The most effective Community Assets used in the program? What is the anticipation of the program success? Do you have any existed success story to share?”

The production of the video spans over 1 year in which the footage was plan, produce, and edit. Event’s that were captured are not staged. They are actual community events that have taken place for many years. The focus of the project is to ensure we capture raw and genuine footages from the community for the community. The purpose of the video was to support the B.A.L.L initiative in promoting healthy living among the community.

Also, the Bicultural Active Living Lifestyle framework will help people, especially for the immigrants/refugees to have better ideas about what is biculturalism, how to apply Bicultural Active Living Lifestyle framework to their community, and promote a healthy living community environment.

You can find the B.A.L.L Video on AMA’s Youtube page at:[/vc_column_text][vc_empty_space][image src=”3485″ alt=”BALL Video” href=”” title=”BALL Video” info_content=”” lightbox_caption=”” id=”” class=”” style=””][vc_separator color=”custom” accent_color=”#4f6a35″][vc_column_text disable_pattern=”true” align=”left” el_class=”ball-cam” css=”.vc_custom_1523041432813{margin-bottom: 0px !important;}”]

April BALL Announcements:


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1. Cambodian / Lao / Thai New Year is coming up, enjoy these activities around town!

Cambodian New Year is celebrated in during the first full moon in April because in Cambodia it coincides with the end of the rice-harvesting season, allowing farmers to enjoy the holiday without worrying about the harvest. A big part of the celebration is the arrival of the angel, who comes to take care of the world for a year. People also visit the temples and monasteries, bath Buddha statues, offer prayers and worship the Buddha, and perform various traditions and rituals to welcome the New Year. This three-day celebration is also marked by popular games, dances, and performance of music.

a) Songkran Wat Thai of MN
When: April 8th 10am – 2pm
Where: 2544 S Hwy 100, St. Louis Park, MN 55416

b)Watt Munisotaram Religious Center
When: New Year elebration on April 14-15th, 2018
Where: 2925 220th St E., Farmington, Minnesota 55031

check out TPT’s Almanac’s video introduction –[/vc_column_text][vc_empty_space][image src=”3490″ alt=”Cambodian / Lao / Thai New Year” href=”” title=”Cambodian / Lao / Thai New Year” info_content=”” lightbox_caption=”” id=”” class=”” style=””][vc_column_text disable_pattern=”true” align=”left” el_class=”ball-cam” css=”.vc_custom_1523041589761{margin-bottom: 0px !important;}”]c) Amazing Thailand
When: April 29 from 1pm – dark
When: 3024 Hennepin Ave, Minneapolis, MN 55408[/vc_column_text][image src=”3491″ alt=”Cambodian / Lao / Thai New Year” href=”” title=”Cambodian / Lao / Thai New Year” info_content=”” lightbox_caption=”” id=”” class=”” style=””][vc_separator color=”custom” accent_color=”#4f6a35″]

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2. From Dusk to Dawn: Biking through History to Promote Equitable Complete Streets


Supported by Asian Media Access, the Dusk2Dawn event is an innovate strategy to achieve multiple aims. First, it highlights the impacts of car- and suburb-focused development on urban communities. Second, it promotes the ideas that physical activity and healthy living can happen at any time of the day. Finally, it can be seen as a protest strategy to raise awareness for more equitable approaches to “complete street” development.


Minneapolis and St. Paul, Minnesota, like many urban areas, invested immense resources to enhance car-focused infrastructure and development over the past 60 years. This development had a disproportionately negative impact on neighborhoods and communities of color that continue to manifest today. Three systems in particular, Highways 55, 35 and 94, paved over large swaths of communities creating almost impassable barriers. These impacts were the direct action of public policy that ignored the needs and different walkability requests of communities of color. Future redevelopment will require the exact opposite approach.

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3. Asian Media Access has teamed up with MN Dept of Health to support the Tobacco Free Communities movement

Working collaboratively with MN Dept of Health, Asian Media Access is taking the lead to develop a series of multimedia strategies for the Tobacco Free Communities movement, including monthly eNewsletter, agency AJ+ style video, and featured story.

The Tobacco-Free Communities Grant Program funds 11 local community partners that aim to reduce and prevent youth tobacco use and address tobacco-related disparities in Minnesota by promoting community-driven tobacco prevention and control activities and strategies. Community grantees implement activities that help build community capacity, change social norms around tobacco, and foster community readiness and support for tobacco control policies within their communities integrating cultural and linguistic appropriated strategies.

Check out AMA works with CLUES and Pillsbury United Communities at:

Helping Smokers Reduce Stress of Poverty Is Key to Quitting

Smoking is more prevalent among those with lower incomes and lower levels of education in Minnesota—partly due to tobacco companies marketing heavily in low-income neighborhoods. The challenges of poverty cause immense stress in people’s lives, so it’s understandable that for some people quitting smoking can feel like yet another challenge. But learning what smokers experience in their daily lives—as the nonprofit Pillsbury United Communities (PUC) is doing—can offer a path for reducing stress and supporting smokers more compassionately when they are ready to quit.

“Many people in our North Minneapolis community are on the margins of our society because they live in poverty,” observed Adair Mosley, Interim President and CEO of PUC. “Smokers are pushed to the margins even further. So we needed a new approach grounded in the lived experience of tobacco users.”

Beau Sinchai, Pillsbury United Communities’ Design Lead and Project Coordinator, has taken on the job of developing a more effective approach. Her method seeks to better understand smoking from the diverse perspectives of community members, and to uncover powerful cultural insights for improving the organization’s “pro-smokers, anti-smoking” efforts.

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