Tobacco-Free Communities Grant Program
BRIDGE (Bringing Information and Resources for Disconnected Groups’ Engagement) Team

The BRIDGE (Bringing Information and Resources for Disconnected Groups’ Engagement) Team is a multicultural consulting team working to implement the Bicultural Healthy Living Framework, which diverse communities are using to create their own pathways to better health. The BRIDGE Team helps community members integrate their own strengths and culture into communications, community engagement, and evaluation as they work to promote healthy living in their beloved communities.

Bicultural Healthy Living Framework supports all of us to:

  1. Respect, be proud of, and strengthen community assets
  2. Use cultural assets to find innovative solutions
  3. Understand how past community traumas affect negative behaviors and substance use
  4. Empower people and communities to find their own path to resiliency and health

Grantees will work peer-to-peer and with the BRIDGE team to integrate their own strengths and culture into communications, community engagement, and evaluation. We look forward to working with you!

ASIAN MEDIA ACCESS

William

William Harrison

Multimedia Production Team
william.harrison@amamedia.org | (612) 345-7640


xianpingXianping He

Project Coordination
xianping.he@amamedia.org | (612) 376-7715


Ange Hwang

Lead TA for Training on Bicultural Healthy Living Framework, Diverse Communication Styles/Media, and Community Engagement
angehwang@amamedia.org | (612) 376-7715

Stephen Lu

Multimedia Production Team
stevelu@amamedia.org | (612) 345-7640


Chou Xiong

Multimedia Production Team
chou.xiong@amamedia.org | (612) 345-7640


THE WATSON GROUP MARKETING

Danie Watson

Communications TA, which may include TA on social marketing, public health messaging, TFC communication plan, etc.
danie.watson@amamedia.org | (952) 404-1314


UNIVERSITY OF MINNESOTA’S HEALTHY YOUTH DEVELOPMENT PREVENTION RESEARCH CENTER

Kara Beckman

Evaluation TA, which may include TA on data collection, evaluation tools, data management, data analysis, community-based participatory research, TFC evaluation plan, etc.
kara.beckman@amamedia.org | (612) 626-2511


TA SUPPORT AREAS
A. COMMUNICATION
  • Message strategy and development
  • Planning and question development for individual interviews, focus groups, or surveys
  • Communication research analysis and strategy
  • Conducting focus groups
  • Presentation 101
  • Social Media 101
  • Reviewing communication plans
B. EVALUATION
  • Reviewing logic models or program theories of change and evaluation plans
  • Assisting with review of published research related to your program
  • Reviewing and/or helping development of outcome or process data collection tools
  • Training on data collection, data entry, data cleaning, data management, basic data analysis, as well as community-based participatory research
  • Assisting with summarizing and writing up findings
  • Dissemination of findings and evaluation results
C. FOUNDATION SKILLS
  • Bicultural Healthy Living Framework
  • Communication style differences among cultures, genders, and generations
  • Community engagement and mobilization
  • Design thinking
  • Engaging with youth and families
D. MULTIMEDIA SKILLS
  • Storytelling 101
  • Social Media — Facebook
  • Social Media — Instagram
  • Social Media — Snapchat / Twitter
  • Social Media — Planning and release calendar
  • Social Media — Scheduling and automation
  • Free sources for graphic templates and infographic/website templates